Designing for the Gen Z

Photo by Eliott Reyna on Unsplash

They are opinionated, daring, and open-minded to a user interface. They experience the digital world at a whole another level. It has gone beyond traditional affordance and usability. They are fully immersed in Technology.

How do you design for the tech-savvy Gen Z?

You can use various modern interactions that come naturally to them. They understand and use these interactions daily. So, you don’t need to show detailed instructions on how to use them.

Since they start exploring interfaces right from a very young age, they’re very comfortable with these interactions. But for older generations, still have a steep learning curve when it comes to everyday interactions.

Also, Generation Z generally expects rich and immersive experiences. Consider having rich graphics, interactions, and animations on your designs that can captivate their senses.

The simple experiences that work well with the older generation might not be exciting for these kids and teens. You need to go a step ahead and make the experiences interactive, immersive, and visually appealing.

Generation Z is pretty receptive to new technologies.

They learn and adopt new technologies faster than anyone. Be it new devices or new features, they are more flexible and are likely to try them out.

This gives you the freedom to deploy and test your ambitious innovations with them.

In addition to it, Generation Z is extremely social and collaborative in nature. They no longer live isolated. They’re always connected to their network. When you have provisions in your product to share, invite, collaborate, or compete with their friends and family, they love it.

Social login: yes, please!

Conclusion

In conclusion, it is essential to understand how they view Technology.

Since they are born into a digital world, Technology holds an integral part of their lives Technology is no longer a separate silo for them as in the case of older generations.

As they become increasingly influential in society, you must gear up for designing the way they love.