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5 Mistakes I Avoid When Designing for Conversions.

 1 year ago
source link: https://uxplanet.org/5-mistakes-i-avoid-when-designing-for-conversions-647b0083e50c
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5 Mistakes I Avoid When Designing for Conversions.

😞 Mistakes That Ruin Your Conversion Rate.

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You may be confident that your website is well-planned, well-designed, and that all pretty important sections have been included.

However, you see that your conversion rates remain flat.

Some website design parts may go overlooked, yet they are reducing your conversion rate.

Keep in mind that having a website is primarily for increasing visibility and making sales of your goods.

Your website strategy is to increase conversions. Therefore, improving the website’s looks alone is insufficient.

Conversion rates can be negatively impacted by some aesthetically pleasant components.

These website design errors can significantly lower conversion rates and kill website traffic.

#1 Inconsistencies

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Always keep your website’s web pages consistent in terms of style. Your site won’t look fantastic if the headers, text copy, and content all have different properties.

You will appear inconsistent, for example, if you use a black sub-header on one page and a different color on another. It will also cause a distraction.

Even while occasionally combining different aspects is still possible, it must still be done sensibly.

Keep your website’s aesthetic constant. If not, you risk developing a bad reputation.

#2 Missing Social Media

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Do the pages of your website contain social sharing buttons? Have you got a blog? If your responses to these questions are unfavorable, there is a good reason why your website isn’t bringing in enough visitors.

Why aren’t there more conversions? Your website’s design must be compatible with social networking. Making sure that users can readily share your material on social media is a part of your responsibility.

Therefore, concentrate on developing social media experiences for your website. Regular user interaction and engagement will increase traffic to your site and increase conversion rates.

#3 SEO

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Insufficient attention to SEO can lower your total conversion rates and Google exposure. Therefore, it’s important that you use your analytics to understand where your customers are coming from.

Keep in mind that using SEO to increase organic site traffic is one thing. It’s another thing entirely to understand what converts the best.

Don’t merely make a point of dominating broad terms like “web design.” Due to the intense rivalry, it is likely that these are extremely challenging to rank.

Consider something more specialized and closely tied to your niche instead.

#4 Using Unclear or Stock Images

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We are all aware that a picture speaks a thousand words. It won’t work in your favor if you use visuals that are featured on hundreds of websites.

Don’t therefore settle for using stock photos. You must only utilize images that are of the finest quality, have purpose, are attractive, and are genuine.

Make sure each image you post on your website serves a goal, like motivating visitors to convert.

#5 Ignoring Call To Action (CTA) Buttons

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The truth is that until you direct them to do something on your page, they won’t sign up for your newsletter, buy something, contact you, etc.

You must be very clear about what you want your visitors to accomplish right away. Your potential to convert those visitors into leads, subscribers, and eventually customers is lost if your website has a clear call-to-action button.

Your CTA’s button color needs to stand out. What will happen when you press the text button should be clearly stated. The button needs to be strategically positioned so that people can notice it.


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