Invitation: How to build an integrated digital marketing plan for your B2B compa...

Tuesday, 20 April 2021 11:54

Invitation: How to build an integrated digital marketing plan for your B2B company. Free virtual event on 18th May 2021

By Shane Murray

EVENT INVITATION: How to build an integrated digital marketing plan for your B2B company so you generate more leads. Free virtual event on 18th May 2021

This practical learning sessionwill help you identify the right digital strategy for your organisation. It is delivered by the managing director of The Recognition Group, Adam Benson, one of Australia’s most experienced B2B communication and marketing leaders.

In this value-packed webinar you’ll learn how to:

recognise the main differences between B2B and B2C buyers (and what that means for marketing)
create your buyer persona and journey
use content to nurture leads
optimise your website so it will rank higher in search results
use LinkedIn, Google Ads and other tools to drive new leads
link your digital channels together to create an integrated lead generation program
use Google Analytics to measure your campaign success.

Date: Tuesday 18th May 2021

Time: 12-1:30pm (AEST)

Location: Virtual event

About the speaker:

Adam Benson has worked in B2B marketing and communications for more than 25 years. He consults to global and local B2B organisations, helping them with strategy development and marketing program design. He is a Fellow of the Public Relations Institute of Australia (PRIA) and managing director of The Recognition Group.

About The Recognition Group:

The Recognition Group is a family of PR and marketing specialists operating across three separate agencies. It includes Recognition PR, a B2B public relations consultancy; Write Away Communication, an industrial, trade and lifestyle public relations consultancy; and Outsource, a specialist B2B marketing services provider.

The Recognition Group provides a range of services from strategic consulting, media training and content creation, to social media management, graphic design and full-scale marketing program execution. The Recognition Group works together and across its three agencies to provide integrated communications and marketing programs for clients.

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