Knowing how to choose the right WordPress templates for business is fundamental to the success of your business. Have you heard that the first impression is what remains? And to get there and get more and more customers, your web page needs to have the right layout.

When we talk about how to make a successful blog, one of the most recommended tools is the WordPress platform. So much so that it owns about 60% of the market for content management systems, according to the balance sheet of the company W³ Techs of May 2018.

And this popularity can be easily explained when we remember that this platform allows anyone to create and edit materials without having to have knowledge of programming language.

But as a good part of the market uses the tool, it is necessary to know how to choose an attractive and efficient design. That’s because that way users will be interested in your content and so your company can stand out on the web.

WordPress Templates, or WordPress Themes are pre-made templates for visual formatting of your website, if you choose to create your web page through this platform.

By using the templates you will define how to present the image of your company to all users who visit your blog. That said, carefully choosing the best WordPress layout to represent your brand is much more than aesthetic care.

That’s because using a suitable wp theme on your website is what will make people interested in your company’s message. In addition, you can encourage them to take a step towards becoming your customers.

And to give that hand to your users, WordPress offers several free and paid options of templates ready to be used. You have lots of options.

However, if you are not satisfied with this, there is also the possibility to create your own design or use themes created by other developers, for example Template Monster.

Choosing the best portfolio website themes for your website is a process that goes beyond selecting the one that looks the most beautiful. That’s because first of all it needs to be functional to help you bring more visibility to your website.

Every website, whatever the purpose, is created with the objective of being seen by the greatest possible number of people, and in the case of companies, of possible customers. So, before seeing the wp theme options, you need to know the audience you want to reach, and one of the ways to do that is by developing your persona.

As we said on the blog when we explained what persona is, when conducting surveys among your current consumers, you can identify through the information of interests and preferences, which is the profile of your ideal customer. And with these data in hand, you can define the style that your WordPress layout should have, as it needs to be designed according to the preferences of your ideal client.