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案例复盘:电商用户增长黑客方法论

 5 years ago
source link: http://www.woshipm.com/it/1148860.html
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电商的用户运营,涉及到的点非常多,也非常琐碎。另外淘宝本身的规则和玩法迭代速度也非常快,所以很多人都抓不住重点,理不清头绪。如何利用免费流量最大程度的挖掘用户,就成了一个非常关键的要素。 本文是我在某电商负责用户增长案例的一个总复盘,背景是:母婴产品,天猫KA

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