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Chinese Phone Maker Bets Big With a Premium Price - The New York Times

 6 years ago
source link: https://www.nytimes.com/2017/11/19/technology/huawei-mate-10-smartphone.html
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Technology|Chinese Phone Maker Bets Big With a Premium Price

Chinese Phone Maker Bets Big With a Premium Price

Customers trying out the new Mate 10 Pro smartphone in a Huawei store in Beijing. The brand, known in China mostly for good value rather than top quality, is trying to enhance its image as a global competitor.
Customers trying out the new Mate 10 Pro smartphone in a Huawei store in Beijing. The brand, known in China mostly for good value rather than top quality, is trying to enhance its image as a global competitor.Credit...Giulia Marchi for The New York Times
Customers trying out the new Mate 10 Pro smartphone in a Huawei store in Beijing. The brand, known in China mostly for good value rather than top quality, is trying to enhance its image as a global competitor.

SHENZHEN, China — The phone takes dazzling photos and sports advanced artificial intelligence. Its display stretches gloriously from edge to edge. And at nearly $1,000, it pushes into eye-watering territory on price.

But the Mate 10 Pro isn’t the latest high-end offering from Samsung or Apple. It comes from China — a country that, for all its growing sophistication in technology, has yet to produce a name like Lexus, Canon or Samsung that consumers around the globe associate with premium quality at premium prices.

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