Strategic growth: commercetools surges towards IPO

BIG DATA

Recently, commercetools GmbH achieved significant momentum, setting the company up for ongoing success and continuous innovative developments in the e-commerce market.

This news highlights the value consumers find in commercetools as it gains market share over its competition, helping pave the way to Initial Public Offerings and even more considerable strategic growth.

“That tightening of the belt I actually think is good for business; I think it’s a smart thing to do, and you move from that growth at all costs to efficient growth and smart growth,” said Dan Murphy (pictured), chief financial officer of commercetools. “Commercetools has been able to continue to invest in our growth and continue to drive strong growth in ’23, and we expect the same as we go into ’24.”

Murphy spoke with theCUBE’s Rebecca Knight and Shelly Kramer at the commercetools Elevate event, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed how 2023 was a standout year for commercetools, the future of the evolving CFO role and commercetools’ road to IPO. (* Disclosure below.)

The unstoppable growth of commercetools

CFOs are getting more and more involved in decision-making around investments, showcasing one of the many ways in which the role continues to evolve. At commercetools, Murphy is helping the company continue down the path of success and growth.

“We are growing quite quickly. We are in a great market. We are product-market fit. We don’t have to define any of that stuff. It’s working well,” Murphy said. “We’ve just got to get ourselves ready. And when the time comes, whether it’s market-related, when we’re ready, whatever it might be, we just want to make sure we’re in the right spot for it.”

With such precedented success, it’s almost impossible to predict what 2024 and 2025 will hold in store for commercetools. With so many new big-name partnerships secured under its belt, the company is slowly gaining the means to choose a bolder path. One potential path Murphy sees commercetools going down is the path to being an IPO.

“The overall business piece is making sure amongst the press, amongst the investment community, that they know who commercetools are,” Murphy said. “We started out as a European company and we are headquartered in Europe, but we’ve got much more of a presence here in the states. We want to make sure that people understand …that we are a global company, that we are well entrenched in North America.”

Here’s the complete video interview, part of SiliconANGLE’s and theCUBE Research’s coverage of the commercetools Elevate event:

(* Disclosure: TheCUBE is a paid media partner for the Elevate event. Neither commercetools GmbH, the sponsor of theCUBE’s event coverage, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE