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In India, traditional shopping venues outpace online for clothing purchases
source link: https://nextbigwhat.com/in-india-traditional-shopping-venues-outpace-online-for-clothing-purchases/
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In India, traditional shopping venues outpace online for clothing purchases
- Despite the rise in online shopping, 47% of Indians prefer malls and stores for the ability to try clothes before buying.
- Only 4% exclusively shop online, citing discounts and ease of returns as major reasons, while the majority value the physical shopping experience.
- Physical stores remain preferred due to the tactile experience and immediate availability, despite online shopping’s convenience and growth during the pandemic.
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