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How IKEA adapted its design to China
source link: https://uxdesign.cc/how-ikea-adapted-its-design-to-china-aea0c7c90a61
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Cultural sensitivity to design
This is an overview and study on how IKEA made it to China and opened their first store in 1998. But also, a study and a closer look at how they adapted and at what cost.
Companies like Volvo and IKEA need to recognize and also accommodate the cultural nuances in design and product offerings to resonate with diverse consumer segments, that differ from the Scandinavian market. In short, IKEA’s challenge lies in balancing its…
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