Sierra Says Conversational AI Will Kill Apps and Websites | WIRED
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This Company Says Conversational AI Will Kill Apps and Websites
I might have inadvertently insulted Bret Taylor and Clay Bavor when I interviewed them about their new AI startup last week. Their new company, Sierra, is developing AI-powered agents to “elevate the customer experience” for big companies. Among its original customers are WeightWatchers, Sonos, SiriusXM, and OluKai (a “Hawaiian-inspired” clothing company). Sierra’s eventual market is any company that communicates with its customers, which is a pretty big opportunity. Their plan strikes me as a validation of the widely voiced prediction that 2024 will be the year when the AI models that have bended our minds for the past year will turn into real products. So when I greeted these cofounders, whom I’ve known for years, I remarked that their company seems “very nuts and bolts.”
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