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Tencent Game Threat Seen Overdone in NetEase’s $8 Billion Selloff

 1 year ago
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Tencent Game Threat Seen Overdone in NetEase’s $8 Billion Selloff

Charlotte Yang
Tue, December 12, 2023, 11:40 PM GMT+9·4 min read
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Tencent Game Threat Seen Overdone in NetEase’s $8 Billion Selloff

(Bloomberg) -- The $8 billion wipeout in NetEase Inc.’s market value over the past three weeks on concerns of competition from a new Tencent Holdings Ltd. game ignores the company’s strong market position in China.

Most Read from Bloomberg

Bulls believe that NetEase will rebound, thanks to the massive popularity of its Eggy Party, as well as a promising pipeline of new titles. They also note that the company is a “pure play” in games, which are more recession-proof than other consumer segments where Tencent is exposed.

Hong Kong-listed shares of NetEase are down 10% from a November high on the perceived threat from Tencent’s Dream Star, which is due to be released Friday. NetEase is still up 45% this year, far outpacing Tencent as well as Chinese technology and global game peers.

“We believe NetEase is macro-defensive with its solid longevity legacy games and track record of new games,” Julia Pan, an analyst at UOB Kay Hian Hong Kong Ltd., wrote in a note. Moreover, party games are the fastest-growing genre, and Eggy Party has “dominated” the segment, Pan said.

Analysts have unanimous buy ratings on NetEase’s Hong Kong-listed shares, with an average price target implying a gain of 30% over the next year, according to data compiled by Bloomberg. The stock’s put-to-call ratio based on total open interest has been falling this month, suggesting that options traders are also becoming more bullish on the stock.

‘Party Royale’

Released in May 2022, Eggy Party remains among the top app downloads in China. Its so-called “party royale” format is popular with more casual users, especially young women. Players of the game control egg-like characters that compete in a variety of minigames and obstacle courses.

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