This British Columbia logo looks like a mistake but deserves a prize

Provincial government logo designs don't tend to be hugely exciting, but concerned citizens have noticed something strange going on with the British Columbia logo. Visitors to the Canadian province's website and social media accounts have been surprised to discover that some of the letters have disappeared from the wordmark.

Cue plenty of quite wild speculation about what's going on. Maybe British Columbia is transitioning to a textless logo. Maybe the image files suddenly all got corrupted? Some have even speculated that the message is a tribute to Wheel of Fortune host Pat Sajak. But it turns out it's something much more clever than all of that.

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Bitih Clumia? Bitih Clubia? Variations of the British Columbia logo have been cropping up on official government channels with several letters missing. Residents of the Canadian province have been intrigued, turning to social media to ask for theories about what was going on.

There have been lots of theories. "I thought it was their way of saying that the logo was getting old and they want a new one, like a street sign where the letters have worn off," one person suggested. Someone thought the accounts had been hacked and vandalised to highlight holes in public services. Others tried to find an anagram or hidden message in the missing letters, while many people started to link it to news of Sajak's retirement from Wheel of Fortune after more than four decades.

It turns out that's just a wild coincidence. The Ministry of Citizens' Services has clarified that the letters were removed to promote public participation in an ongoing demographic survey. "The altered B.C. logo shows how gaps in services can be filled by participating in the survey," it said.