Apple News+ circulation growth slows across top 25 US magazines
source link: https://macdailynews.com/2022/12/05/apple-news-circulation-growth-slows-across-top-25-us-magazines/
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Apple News+ circulation growth slows across top 25 US magazines
The growth of Apple News+ appears to be slowing, according to new circulation figures for the top 25 titles on Apple’s premium news aggregation service obtained by Press Gazette.
William Turvill for PressGazette:
The top 25 titles on Apple’s premium news aggregation service had a combined circulation of 1,333,088 in the first half of 2022, according to a ranking provided by the Alliance for Audited Media (AAM).
This is up 6% year-on-year from the first half of 2021, when the top 25 had a combined circulation of 1,254,802.
But the total has fallen 18% from the second half of last year when top 25 AN+ circulations totalled 1,622,823.
AN+ circulations are calculated by the AAM using average unique opens per issue of a magazine…
Apple has not released any News+ subscription data. Analysts at Cowen reportedly estimated in 2021 that the service could reach 19 million subscribers by 2023. The AAM figures, while not providing a total figure, suggest this forecast is not realistic.
MacDailyNews Take: Apple News+ is a relatively new service, so this is typical. Strong early growth as the initial flood of subscribers sign on followed by slower growth over time.
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