Fast, quality user insights with targeted product research

Fast, quality user insights with targeted product researchA warm hello to all our friends in the Product Hunt community!

I’m super excited to introduce Ribbon, a user research tool for product and UX research teams to interview, survey and uncover insights from your users, directly within your products. Fast.

Today, the Ribbon team is launching in-product surveys and user interviews for iOS and Android apps, meaning you can now target customers across your entire product journey with surveys and user interviews. Whether you’re wanting to understand feature satisfaction using a survey, or recruit participants for moderated usability tests, Ribbon helps you start collecting in-context insights from real users in minutes.

As a previous Product Manager, I’ve experienced how hard it is to collect good user feedback first hand. Recruiting research participants manually is prohibitively time-consuming, and using a research panel usually results in low quality feedback that is provided out of context. The challenge of doing research that informs your product decisions is evidently widespread, with Forrester reporting that only 55% of companies conduct any type of UX testing at all.

One of the main obstacles in understanding how to improve your product is access to high quality user insights. Access to real customers that you can quickly ask for feedback and input on your product and design decisions.

With Ribbon we’re wanting to give you, the makers, designers and tinkerers of Product Hunt, access to engage your own customers in research using in-product surveys and user interviews so that you can continue building great products.

With Ribbon you can:

📲 Reach research participants directly from your product - both on your website and in your iOS or Android apps.

🗣️ Start user interviews in real-time, or use our scheduling to quickly fill your calendar with conversations with your users. 📊 Collect survey data in minutes using NPS, Rating, Multiple choice, Open text and URL link questions.

🎯 Target who you want to research by which page they're on, the device they use, or demographic data.

💰 Distribute and manage participant Incentives.

📚 Store and share all your research insights from a central research repository.

Get started with your first in-product research studies for free on our 14-day team plan trial.

Special Product Hunt offer - sign up to the team plan in December 2022 and send us an email to [email protected] and we’ll apply a 50% discount to your team plan for your first 3 months.

Please do share your feedback, insights and questions in the comments below ⬇️

Happy researching, Axel & the Ribbon team