Elon Musk's Twitter May Fast Track Paywall For Videos

Nadeem Sarwar/SlashGear

By Nadeem Sarwar/Nov. 2, 2022 2:31 pm UTC

As the world was debating about Musk's plan to charge $8 per month for a Twitter Blue subscription that is also tied to the verified account status, the billionaire dropped a few words about "rewarding creators" using that money. "Absolutely essential. Creators need to make a living!" Musk responded to a tweet talking about creator payments. But the biggest questions are how exactly to reward creators, what to reward them for, and where they are monetizing their work.

Twitter already has a tipping feature in place, and then there is the Super Follow feature that lets Twitter creators post content that is paywalled behind a monthly subscription fee. Well, it appears that Musk has an entirely different plan for monetizing content — or, to put it more clearly, paid videos.

According to internal communication material seen by The Washington Post, Musk has tasked a team with urgently shipping a feature that will let users post videos that can only be unlocked after paying a fee. A creator can post up to four media files per tweet and can charge a fee to view only some of them or the entire bundle. The paywalled video plans have reportedly been given a window of one to two weeks for rolling out to users. On a related note, Musk is also overhauling the paywall and ad-free article reading model for publishers that participate in the Twitter Blue program. Ad-free stories are gone, and not every newsroom is willing to pay for reporters' blue checkmarks.

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As per the latest Twitter revelations covering the light-speed product development pace under Musk, creators may be able to put a fee of $1, $2, $5, or $10 on the media they share on Twitter. It is unclear if Super Followers will get any fee relaxation for these paywalled videos because they have already paid to follow and see a content creator's exclusive tweets. For folks unwilling to pay, they will still be able to retweet or like the Twitter post. 

Twitter's team is reportedly concerned that the feature might be exploited to steal and post copyright content, which could very well land Twitter in a legal puddle for potentially facilitating the illegal posting of copyright-protected content. It is unclear how moderation will be handled for paid videos internally, but the feature could very well be abused to spread child sexual abuse material (CSAM) on the platform. Twitter already stands out among its social media peers for allowing sexually explicit content, and it appears that with Musk's paywalled video plans, Twitter is going right after OnlyFans to fix its coffers. 

According to an Axios report, OnlyFans is anticipating $2.5 billion in revenue for 2022, which may be around 2.5 times the interest Musk needs to pay bankers (via Bloomberg), not to mention more than double Twitter's quarterly ad revenue figures. Plus, creators might find it easier to hawk their content on Twitter where they already have a presence, instead of making their way to a new platform like OnlyFans.

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All The Ways Twitter Has Already Changed Under Elon Musk

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By Nadeem Sarwar/Oct. 28, 2022 8:34 pm UTC

Elon Musk is now the master of Twitter, a platform that he sees as the de facto public town square, and which he aims to turn into a free-speech utopia. However, Musk's takeover has been met with a rather vocal, but divisive, reaction. For folks that see him as a visionary, they are already predicting a revival of Twitter's fortunes, both as a product and a business. The likes of Mark Cuban, at least, think that way.

Others say Musk will drive the platform to the ground because of his inexperience running a company that is more politically sensitive and administratively entangled than any business he has run before. Then there's the concern about Musk's impact on steering the discourse on Twitter in the immediate future.

Whether he maintains its neutrality while bolstering free speech remains to be seen. How will he manage the conflict of interests while also serving as the chief of Tesla, when rival carmakers already advertise on Twitter? Will Twitter see an exodus of influential people under Musk's lordship? A lot has happened in the past few weeks.

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It is not a strange phenomenon to see a new owner cleaning the board and other C-suite executives after acquiring a company. Musk proved no different. Soon after news broke that Musk has finally signed the papers and has officially become the "chief twit," it was revealed that Musk had fired CEO Parag Agrawal, who took over the helm from co-founder and former CEO Jack Dorsey.

Musk had no special fondness for Agrawal and even challenged him to a debate publicly on Twitter over the platform's real user engagement and bot figures. Musk also laid off Twitter's top policy and legal executive Vijaya Gadde. Gadde is said to have been the architect behind suspending Donald Trump's account, a decision that Musk classified as "flat-out stupid."

Chief Financial Officer Ned Segal was also fired, alongside General Counsel at Twitter, Sean Edgett. There are also reports floating around that Musk is reshuffling the core engineering team at Twitter, and has also brought in Tesla's engineering team for an analysis.

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One of the earliest grievances that Musk had with Twitter was the inability to take hard decisions, and that's because it has a public company where investors' will reigned supreme. Even Jack Dorsey reportedly confided as much in Musk, and the latter expressed publicly that Twitter needs to be taken private to take the heavy-hitting decisions that could inject fresh energy into the platform.

Well, now that Musk has paid his $44 billion with help from banks and a few very rich friends, the billionaire is taking Twitter private. Twitter has already filed Form 25 before the US SEC, an agency that Musk is not really fond of. The SEC, in turn, has directed the New York Stock Exchange to delist TWTR from its registry when trading begins on the morning of November 8, 2022.

Now, Musk will no longer have to release quarterly earnings reports publicly and field questions from investors. Twitter is effectively a closed book from a financial transparency perspective, and the only parties that will be privy to any such information will be supporting bank entities like Morgan Stanley, which need their fat interest in return for staking $13 billion in debt towards the purchase.

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Musk isn't a fan of permanent bans, and has expressed his displeasure in the past over the suspension of Donald Trump's account. With Twitter now under his sole ownership, there was strong speculation that he would bring back the de-platformed personalities like Trump and Alex Jones. That won't happen any time soon, it seems.

Musk says he will soon form a "content moderation council with widely diverse viewpoints" that will take a look at all moderation and policy enforcement-related affairs. He tweeted that no decisions related to reinstating a banned account will be taken before a meeting of this council, adding that so far there are no changes from the existing Twitter policies.

To be super clear, we have not yet made any changes to Twitter’s content moderation policies https://t.co/k4guTsXOIu

— Elon Musk (@elonmusk) October 29, 2022

Details are thin on whether this council will consist of independent experts — the way Meta's Oversight Board operates — or if it only accepts in-house legal and policy experts from within the ranks of Twitter employees. Either way, the stakes are high, especially with Musk sitting at the top and his shifting geopolitical inclinations from time to time.

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"The reason I acquired Twitter is because it is important to the future of civilisation to have a common digital town square, where a wide range of beliefs can be debated in a healthy manner," Musk recently said of the deal. However, the news of his takeover has found a celebratory tone in the right wing circle, and dejection from those on the left side of the political ideology. There are numbers that suggest such a reality.

According to an analysis, accounts of popular far-right figures such as Lauren Boebert and Kari Lake have seen their follower growth shoot up by as much as 1,200% in the past 24 hours. The accounts in question are well-known for spreading hateful discourse and disinformation, which is an alarming trend.

The spike in popularity of these popular far-right accounts can not be conclusively linked to Musk's takeover of the platform. However, the sudden spurt in popularity due to fresh Twitter accounts aligns with the window when the final formalities that handed over total control of Twitter in the hands of Elon Musk, concluded.

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Elon Musk is now the simultaneous owner of Twitter — a plum place for advertising — and Tesla, the world's largest electric car brand. So, it was always a natural question for Tesla rivals to do a double-take about advertising on a platform owned by Musk. The concerns about accessing a neutral online platform are legitimate. What if Musk algorithmically suppresses their ads? What if Tesla ads on Twitter get an unfair advantage?

Earlier today, French carmaker Citroen shared a cheeky tweet that said "Hello to the social media platform owned by one of our competitors." The tweet set the tone for a serious debate that eventually snowballed into a realistic business and landed at the doorsteps of General Motors.

GM has now put a hold on advertising its goods and services on Twitter. The company will continue to rely on Twitter for resolving customer queries, but it won't be paying for ads on the platform for an undisclosed duration. It would be interesting to see if automakers decide to altogether shun their brand presence on Twitter, especially the likes of Ford and Stellantis that are increasingly competing against Tesla in the EV game.

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Ever since Musk first declared that he had purchased a majority stake in Twitter, which eventually transformed into full-house ownership, numerous influential personalities have expressed intent of waving goodbye to Twitter, fearing where the platform was headed under Musk's leadership.

Ken Olin, executive producer of NBC drama "This Is Us" announced his exit from Twitter with a tweet that said "I'm out of here. No judgement," further adding that "Let's protect our democracy." According to The Hollywood Reporter, Alex Winter of the "Bill & Ted" movie fame and co-writer of "Ocean's Thirteen," Brian Koppelman, have also bid adieu to the platform.

Wrestling News reports that WWE legend Mick foley has deleted his Twitter account. Other celebrities that have threatened to leave Twitter in the past include "The Good Place" star Jameela Jamil, "The Watcher" star Mia Farrow, Black Lives Matter activist Shaun King, and author Amy Siskind. Others like "Star Trek" legend George Takei have expressed that they will hang on to the platform and will try to balance out the negativity.

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