Hopefully is based on genuine facts not half baked truths or plain lies as it currently is.

Marketing tied to product metrics or customer is entitled to refund.

So every marketeer will have to be able to do data science. Google, Meta, and other companies will have a monopoly on quality data, like psychography, but every other company will have its tracking.

The AI will select titles and images, but the content has to be written by a human. Most ads will be on the AR interface and not the internet. VR will be around and growing, but it is still not accepted by the majority.

The attribution problem will be solved, and by then, most of the algorithms in social media will be figured out, so the ad budget will be higher; also, because the depression is still around, every business is desperate to find clients willing to pay.

I also believe that more companies that do unethical marketing will be canceled. Also, the world will be divided into super tribes that meet digitally but are bound in the real world with borders. Maybe in ten years, we will see the first network state.

I foresee that sustainable business marketing, spiritual growth hacking, and customer loyalty hacking, will reach enormous levels of popularity.

1. For starters, marketing content (text, images, videos) will largely be in the realm of AI. Content "creation" will be more like content editing / retouching.

2. Hyper personalization. To the point that we'll start seeing native scenes in the movies you watch (custom to you), personalized stanzas in songs you listen to.

3. Almost all digital products will be dirt cheap or free. (like yours @stefaniya_sparysheva)

4. Digital products started to move from on prem to cloud 20 years back. They will again move back to on prem (or edge). So customers will likely pay "ONE TIME" for majority of digital products.

5. A significant amount of purchases will be in cryptocurrencies. Which will give a hardtime to marketers to adjust CAC, MRR, ACV, LTV, etc.

6. We'll start to see products being purchased by one's "digital self" more or less on it's own will. The marketers will need to woo your digital counterpart too.

I suspect the future of marketing will be the rise of corporate personalities.

Influencer marketing has become one of the most effective marketing channels out there, and there is already a pretty big economy built around assisting aspiring influencers in growing their audiences and sourcing deals with corporate brands.

I don't think it would be a leap to believe that consumer-facing companies may start investing in "in-house" influencers to more "authentically" connect with everyday consumers.

The same as today!

Ogilvy on Advertising was published in 1983 and the same principles are being used to this day.