

Tactic's $11M raise shows even when cryptocurrencies are down, companies still n...
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Tactic's $11M raise shows even when cryptocurrencies are down, companies still need to count 'em up
No matter what mayhem is going on in the markets, every company needs to stay on top of its accounting practices -- especially in crypto, where the decentralized nature of transactions and the relative newness of blockchain tech pose all sorts of complications for traditionally-trained finance teams.
Perhaps that's part of the reason why less than five months after TechCrunch covered Tactic's $2.6 million seed round, the crypto accounting software startup has managed to bag $11 million despite a painful market downturn for the sector in what it says was an oversubscribed raise.
FTX Ventures, the VC arm of one of the largest crypto exchanges in the world by volume, led the round as a new Tactic investor. The fundraise featured participation from other new backers including Lux Capital, Exponent Founders Capital, Definition Capital, Coinbase Ventures, as well as existing backers including Founders Fund, Ramp, Dylan Field, Elad Gil, and Sabrina Hahn, according to Tactic.
CEO and founder Ann Jaskiw launched Tactic in 2021 while she was working on a different crypto project and realized from her conversations with founders in the space that they were struggling to close their books each month and stay compliant with accounting principles.
"Pretty much when I asked how people were doing things, the answer was, if you figure it out, please tell me," Jaskiw told TechCrunch in an interview about the latest funding round.
The company had signed up "dozens" of customers ahead of announcing its seed round in May, Jaskiw told TechCrunch at the time. While she declined to share an updated customer count in the latest conversation, she said the company is primarily focused on supporting large, U.S.-based C-corps rather than early-stage startups.
"We realized that you need to have a dedicated finance function or at least outsourced accounting firm in place in order to really make use of the product," Jaskiw said.
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