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What are the best ways to use gamification to drive engagement in a community?

 2 years ago
source link: https://www.producthunt.com/discussions/what-are-the-best-ways-to-use-gamification-to-drive-engagement-in-a-community?ref=hpfeed
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What are the best ways to use gamification to drive engagement in a community?

Pramod Rao
12h ago
17 replies
Points system, badges, leaderboard, recognition. Big fan of how Stackoverflow implemented it without diluting the experience/quality. Any other ideas/examples?
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Replies

Founder, Refrens.com

I think people like a general "Thank you" and want to participate if they get alerts for relevant conversations.

Score keeping - I think works for mid-level engaged users. Not for people who haven't started or are already highly engaged.

Recognition between peers is good. I should be able to see them see me. Easily happens when you call someone on stage in offline mode. Not sure about online.

Co-founder and CEO, Threado.com
@namansr agree! Acknowledgement of effort and recognition go a long way in any interaction. In the online world, having a space for shoutouts and celebrating small wins is what I've seen work wonders.
Enabling in-app communities

Multiple reasons are given for this technology craze.

Badges, leaderboard, recognition, loyalty points, groups (custom built for business usecase), reward system

In a way, we are addicted to dopamine hits and are using our phones to satisfy our constant need for instant gratification. That is partially correct, although other neurotransmitters such as oxytocin, serotonin and endorphins also come into play when implementing gamification in your employee or customer engagement strategies.

In regards to engagement, people get motivated with Extrinsic motivation - where we are motivated to do something because of the external reward. Extrinsic motivators are often established through gamification as points, milestones, achievements, rewards or notifications

Gamification in a community is a proven method to add to customer engagement strategies and deliver results. Using gamification for apps can increase usage and adoption rate and often makes your product more habit-forming.

Cheers' Fateh Ali CEO & Co-founder Kitcod.com Enabling in-app social API

Co-founder and CEO, Threado.com
@fateh_shahkar yes, done well (like Stackoverflow), it does help drive quality engagement. However, badges and points for the sake of it can result in negative behaviour. This is a great resource to think about all aspects of gamification: https://yukaichou.com
Enabling in-app communities
@prao25 Actionable gamification is interesting, thanks for sharing
At gamerseo, we offer professional SEO
There is a post on gamification on our blog, we invite you to read it :)
Co-founder and CEO, Threado.com
@gamerseo thanks, please share the link here
theTradeHub.net

Our app uses a lot of that- reputation points, distinguishable badges to earn, and leaderboard rankings.

Our app is for stock (and soon crypto) traders to track and share their trades. They can earn high win rate, top trader, and activity badges. There is a leaderboard that ranks traders based on time frames such as daily, weekly, monthly, quarterly, yearly and all-time. Their trading stats on their dashboard are public for everyone to see.

With the way covid and the GameStop short squeeze on Reddit happened with imepcable timing of each other this brought in a lot of young traders and gamifying the app just a bit really interests them.

Co-founder and CEO, Threado.com
@richw thanks, Rich. These look well-designed to drive engagement with the product. Does your product also have the ability for members to interact with or help each other?
theTradeHub.net

@prao25 Not directly through the app no, we operate on Discord where users engage and interact with each other.

Eventually we'll add commenting on the app.

Designer
Highly recommend to check the book 'Hooked: How to Build Habit-Forming Products https://g.co/kgs/TxN1AZ. I Read it recently and and found it extremely informative on the subject.
Co-founder and CEO, Threado.com
@foscolosnick spot on! One of the the books that I try and go back to every couple of years.
ceo inqoob

Hi all. I would like to give you one successful and exciting example of gamification:

The Fitness+ app from Apple is a motivational service that offers exercise programs for users with different fitness levels. Gamification tools include motivating music tracks, ratings of own and other users' achievements, activity rings to track progress, animated congratulations for achieving a particular result, and others.

Co-founder and CEO, Threado.com
@evgeniyyakubovckiy thanks, Evgeniy! Will check it out.
Marketer, maker, and film nerd
I think badges, leaderboards, and other status symbols are over rated. Easy solutions for us, not very interesting for the user. I'd think more about access and tiers of access. Why am I engaging and what is the next functionality I unlock? I'm more interested in working towards something rather than grinding something for points.
Co-founder and CEO, Threado.com
@andrew_bagby tiers of access / concept of working towards something is a great way to look at it vs just points! Thanks, Andrew.

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