Buy Now, Pay Later (BNPL) products have become incredibly popular with users, and both startups and tech behemoths such as Apple have taken notice. But BNPL companies have attracted some controversy, too, for encouraging people who are less financially secure to take on debt without fully explaining the associated risks.

Kasheesh, a fintech startup that's less than two years old, came out of stealth today with a product its founders say can benefit consumers by offering flexibility that's similar to BNPL, but without taking on a loan. The company's main product is a web browser extension that allows customers shopping online to split their payments across multiple combinations of debit, credit and gift cards without having to pay a fee or interest, co-founder and CEO Sam Miller told TechCrunch.

"You're using your existing credit and your existing debit to actually facilitate the transaction rather than going through a credit pull and underwriting a loan that you don't fully understand and then buying the same item and owing money over six to 12 months," Miller said.

The platform itself launched in private beta mode in January and has already brokered over $10 million in user transactions and purchases, according to the company. Miller added that this number has consistently doubled each month since the launch.

Kasheesh targets two main types of customers, Miller said. The first group is the "paycheck-to-paycheck" consumer that uses the platform as a budgeting tool to avoid overdrafting their cards or overutilizing their credit. The second bucket, he added, is the customer who "has 10 credit cards and want[s] every card to be top-of-wallet." Those customers can also use Kasheesh to split purchases with friends, for example. Miller said the company hasn't gone after those users intentionally just yet because although the technology supports shared purchases, the company is still so early-stage that it hasn't built out capacity on its customer support team to handle inquiries from numerous people about a single transaction.