StubHub Ticket Expert Adam Budelli sits down with Yahoo Finance Live to explain the rise in ticket prices for the NBA finals, the outlook on the live event market, pre-pandemic ticket-buying trends, and legislation on all-in ticket pricing.

Video Transcript

SEANA SMITH: The season, for two teams, is not over, the Finals kicking off this week, the first game in the books, your Boston Celtics, Josh, came out on top. Let's talk about what this means for ticket prices, what we could see over the next couple of weeks. And for that, we want to bring in Adam Budelli. He is a StubHub's ticket expert.

And Adam, the price of tickets skyrocketing. What are you seeing?

ADAM BUDELLI: Yes, I mean, there's certainly tremendous demand right now out there for this NBA Finals. Two huge fan bases, East Coast, West Coast. I mean, if the NBA could draw it up, this certainly would be a match-up that they would like to have.

So the Warriors, here we are games one and two here in San Francisco. First time making a true playoff run at the Chase Center. And for the Celtics, this is big for their fans. They haven't had a NBA Finals since 2010. So certainly, we've actually seen a lot more demand in Boston for games three and four there, currently outpacing the stylist here at San Francisco four games one last night and then this Sunday for game two.

- Adam, when we talk about ticket prices, how much does location matter maybe more so than the fan base? And I mean that, because when you look at last year, Milwaukee, the fans were crazy there, right? They had 60,000 people outside the stadium, watching the game. But the average ticket price never went over $1,000 in Milwaukee.

I'm curious if it has to do with San Francisco, Boston, expensive places to live. The consumers are used to paying more. Does that drive up the price at all?

ADAM BUDELLI: Absolutely. And the other big piece too you need to look at is what the face value of the ticket costs. So in San Francisco, I know some of those lower level tickets that you're seeing being listed for very high prices. They start at around $1,000 per game.