11

Product Management in B2B / SaaS [ Case study on Enterprise customers ]

 1 year ago
source link: https://prodbee.com/b2b-product-case-study/
Go to the source link to view the article. You can view the picture content, updated content and better typesetting reading experience. If the link is broken, please click the button below to view the snapshot at that time.
Example case study on Enterprise users Most of the existing content on Product Management is focussed around the B2C (business to consumer) model, targeting products for the end consumers. B2B i.e. Business to Business product management often requires significantly different approaches when it comes to product discovery and development. B2B Product managers possess more industry expertise, understanding of enterprise users and their ecosystem they serve. In a B2B context, the enterprise users can be CXOs, Team leaders, Project Managers, and other employees in different functions like finance, operations, procurement. Project sponsors and executive team members have very different needs as compared to the end users. They all strive to actively collaborate together to make the business successful. The business person responsible for buying the product is not typically the actual user of the product. Let’s understand how to build features for an enterprise/B2B product through an example

report

Recommend

About Joyk


Aggregate valuable and interesting links.
Joyk means Joy of geeK