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The Perfect Font For Corporate Communications

 1 year ago
source link: https://blog.youworkforthem.com/2022/05/29/the-perfect-font-for-corporate-communications/
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The Perfect Font For Corporate Communications

May 29, 2022

Corporate communications should evoke professionalism and competence on all levels, so choosing a font that says those things is critical: Oakes Grotesk. Oakes Grotesk is the perfect corporate font: clear, readable, restrained—with a dash of classy distinction. When the message needs to be precise, controlled, and immaculate both in content and appearance, you can’t beat Oakes Grotesk.

In the words of the foundry, Oakes Grotesk is a more corporate take on the Oakes typeface. It “explores a set of brand new metrics that allow it to be more legible in body text as well as headings. The letter ‘g’ has been tweaked to become double-story as well as the refinement of other characters. This is all whilst maintaining the subtle curves of the Oakes typeface.”

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The high readability of Oakes Grotesk puts your content front and center, while at the same time, the font’s perfect execution and controlled appearance sends a subtle, powerful psychological message. When something is written in Oakes Grotesk, it looks authoritative and competently rendered. The content is up to you.

Samuel Oakes and his Few type foundry focus on what’s important. They do not believe in complexity or excess, but instead create designs defined by functionality, clarity, and balance. As such, fonts from Oakes indeed run straight up the middle between man and machine, intellect and imagination, fact and fiction. In their words, “Few is inherently human.” Please consider their excellent work.


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