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A Catchy New Grotesque Font for Branding, Headings and Marketing

 1 year ago
source link: https://blog.youworkforthem.com/2022/05/11/a-catchy-new-grotesque-font-for-branding-headings-and-marketing/
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A Catchy New Grotesque Font for Branding, Headings and Marketing

May 11, 2022

TT Arlen is a catchy sans-serif suitable for branding, headings, posters, art projects, education, social media, visual identity, logo, packaging, books and films. Meet a bright and expressive grotesque with a delicate yet daring character!

The concept of TT Arlen evolved from a small sketch into a full-fledged font family with strong contrast, small inter-letter spacing and original visual presentation. Depending on the context of the project, the typeface can change its character from playful to aesthetically delicate. TT Arlen is based on a humanist grotesque suggested by the open apertures and friendly mood. However, in the first place, our font family attracts the viewer with its display character, not its construction.

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Visually, TT Arlen is easy to recognize among other humanist grotesques. Large letters with a minimum of white, stem thickenings, little contrast between uppercase and lowercase, high setting density. At the same time, diacritics are quite subtle, which gives font family additional originality. Another visual trick is the lowercase i and j, which jump into the line.

The TT Arlen font family consists of 7 styles: 6 widths and 1 variable font. Each style contains 587 glyphs. The font family contains 21 OpenType features, where, in addition to the standard ones, there are an additional set of characters, thick diacritics instead of thin ones,  and alternative glyphs.

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TT Arlen is presented by TypeType. Their beautiful and practical collection is used by well over 35,000 designers in 110 countries. Their collection exudes stability and confidence that induce a type of tranquility in a viewer. This calm effect is rooted in the perfection and readability of every font—that confidence will inspire and further ensure professional execution. Please have a look at everything on offer from this wonderful studio.


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