Advertising & Marketing Technology on AWS

The deprecation of consumer identifiers and expansion of data privacy laws disrupted decades-old technology for advertising and marketing, with companies reinventing how they collect, share, enrich, and activate customer data in compliance with privacy laws. To accelerate advertising and marketing transformation in the post-identifier era, AWS enables industry customers to reinvent first-party data platforms, third-party data sharing, advertising platforms, advertising intelligence, and customer experience with unmatched compute, machine learning, and analytics capabilities—along with interoperability with the largest community of partners on the most widely adopted cloud. With AWS, industry customers can easily identify the right cloud technology and partnership opportunities to innovate faster, optimize cost-performance, improve interoperability, and grow revenue for advertising and marketing technology workloads running at millisecond latency and petabyte scale.

• Nielsen migrated its National Television Audience Measurement platform to AWS and built a new, cloud-native television rating platform that allowed the company to grow its measurement capabilities from measuring 40,000 households daily to more than 30 million households each day. 

  "Working with AWS and the services they provide allows us to do all of that at a much faster pace, with much greater velocity than we could have ever achieved before." 

  Scott Brown, General Manager of TV & Audio - Nielsen

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Explore solution areas for advertising and marketing technology

First-party data platforms

Unify first-party data to create a 360-degree view of the customer that drives audience segmentation, ad targeting, and attribution in the post-identifier world.

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Data sharing & interoperability

Enable privacy-safe data sharing & interoperability of identifiers across the largest partner community on the most widely adopted cloud.

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Advertising intelligence

Innovate faster for the post-cookie era with the broadest analytics and machine learning capabilities in the cloud.

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Advertising platforms

Run ultra-low latency advertising workloads with cloud-only optimizations and unmatched cost-performance.

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Customer experience

Create connected experiences at scale by automating, delivering, and analyzing billions of personalized messages and offers per day.

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With the largest partner community and tens of thousands of data lakes running on AWS today, the cloud leadership position of AWS enables marketers, publishers, agencies, and technology companies to more easily connect with partners to join, analyze, activate, and measure shared data with flexibility and interoperability. AWS also enables more revenue-driving partner opportunities for advertising and marketing technology companies, including integrations and distribution channels via AWS Partner Network, AWS Data Exchange, AWS Marketplace, and Amazon Advertising.

For customers looking to accelerate time to market, the AWS Partner Network (APN) offers a dedicated partner competency for Digital Customer Experience, including 47 Technology Partners and 19 Consulting Partners.