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Video editors demand Apple be more proactive about Final Cut Pro

 2 years ago
source link: https://appleinsider.com/articles/22/04/19/video-editors-demand-apple-be-more-proactive-about-final-cut-pro?
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A collection of video editors have written an open letter to Apple CEO Tim Cook, accusing Apple of letting Final Cut Pro fall behind rival editing tools, and demanding the company puts more effort to promote it as a professional filmmaking application.

Comments (4)

ravnorodom

said about 3 hours ago

 "Industry-standard workflows" means totally cross-platform. Final Cut Pro is not a cross-platform and it remains a niche for Mac users only.... forever. I used to love Final Cut Pro but the interface changes back then threw me off the curve and hindered production. Now I am using Adobe Premiere where FCP is used to be. Matter of fact, Apple, thank you for that 

because the tight integration and the awesome workflow between Adobe applications saves me tons of hours.

dewme

said about 2 hours ago
This is all very good feedback for Apple to hear, but the vehicle they've used to gain Apple's attention seems a bit scattershot and amateurish. I don't see many, if any, actionable first steps identified for this sizeable group to suggest ways that they are willing to work in partnership with Apple to improve the situation. I can clearly see where having some elected (in very loose terms) representatives of this group meet with key members of Apple's FCP team, ideally face-face, to make sure Apple clearly understands exactly what they are asking for would be more productive than publishing an open letter with a bunch of grievances.
I have no doubt that Apple would be very receptive to establishing a working relationship and feedback loop with an organized group of their key customers who have a very valid set of concerns and who have identified themselves as stakeholders in the future success and acceptance of a product that Apple puts a great deal of investment into. Working with Apple as shared stakeholders may actually be more productive than trying to publicly shame Apple in social media with this type of letter. That said, even though the letter is out there and cannot be rolled back, there's no reason why the next steps cannot be done in a more productive and actionable context. Despite the clumsy approach, there's definitely a problem that needs some follow-up by Apple.
It's actually quite common that companies like Apple have internal teams that are highly focused on addressing the needs of specific industry verticals, e.g., health care, life sciences, food & beverage, entertainment, etc. These teams work with user groups and industry representatives who help providers (Apple) better understand the detailed needs of their customers in these industries and verticals so their products can better fit the needs of their customers and ensure the health of the provider's products. It sure sounds like Apple and these FCP customers need to find a way to connect and move forward.

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