This is a guest post by SaasPlugin.

Reaching out to customers to market their product or service is a priority for every business. Out of many proven marketing tactics, SMS marketing has gained a strong position for its high response rate and cost-effectiveness. But it might not be as effective as you hope it will be if you don’t have the right tools and tactics.

Let’s see how you can make your SMS marketing campaign a success with a little help from the Direct SMS extension for Zoho CRM.

ProTip 1: Set your strategies first  

A successful marketing campaign largely depends on setting the right strategies, and SMS marketing campaigns are no different. If you are doing email marketing at the same time, a good strategy might be to send text messages to the leads who didn’t open your emails the last time.

Selecting the right tools to do this is the first step you need to take. Using Direct SMS and Zoho CRM together can help you streamline your process by keeping a record of replies and allowing you easy access to SMS messages right from your Zoho CRM.

ProTip 2: Keep the messages short and valuable  

Text messaging doesn’t lend itself to sending longer copy. So, keep the messages short yet precise, complete, exciting, and impactful.

Give your audiences a reason to interact. Even though text messages have a higher open rate, don’t take that for granted. Without concise, impactful copy that might interest your audiences, your messages may still be ignored.

With the Direct SMS extension for Zoho CRM, you can create short message copies, set them as templates within the integration, and use them later. This way, you don’t have to put in a lot of effort every time you want to send an SMS to your targeted customers.

ProTip 3: Use personalized templates  

Templates are great time savers. You can set different templates for different situations and use them to communicate faster. But don’t just use generic templates. Personalize them and include a human voice. Set them in order so you can send them with just one click.

Depending on your needs, you may want to set templates for:

• Welcoming new customers
• Thanking them for making a purchase
• Offering coupons and discounts
• Wishing them a happy birthday

And other commonly occurring situations.

ProTip 4: Track replies, take immediate action  

You will hopefully get hundreds of replies from your SMS campaigns and messages may slip through the cracks if you don’t have a system in place to keep track of conversations.

With the Direct SMS extension for Zoho CRM, you’ll have the entire conversation history at your fingertips.

 Try Direct SMS for Zoho CRM

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