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Russia's App Store lost nearly 7K apps since its invasion of Ukraine, but some B...

 2 years ago
source link: https://finance.yahoo.com/news/russias-app-store-lost-nearly-212005790.html
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Russia's App Store lost nearly 7K apps since its invasion of Ukraine, but some Big Tech apps remain

Sarah Perez
Wed, March 16, 2022, 6:20 AM·8 min read

The Russian App Store has lost 6,982 mobile apps since the start of the Ukraine invasion, as numerous companies have now pulled their apps and games from Apple's iPhone and iPad App Stores in the country, according to data shared with TechCrunch by app intelligence firm Sensor Tower.

To date, those apps had been downloaded around 218 million times in Russia, representing a little over 3% of their total 6.6 billion global lifetime installs. Amid the widespread exits, several Big Tech companies' apps continue to rank highly on the Russian App Store, though the Top Charts currently are filled with VPN apps.

While Apple routinely removes outdated and abandoned apps from its App Store, the Russian App Store app removals post-invasion (February 24 through March 14) represent a 105% increase in the number of apps removed from the store when compared with the first two weeks of February 2022 (February 1 to 14). During that earlier period, Russia's App Store had seen only 3,404 app removals -- a figure that was in line with the number of apps pulled from Apple's App Stores in other markets, including the U.S., where 3,422 apps were removed. These pre-invasion app removals were likely related to Apple's ongoing cleanup efforts, Sensor Tower noted.

Russia is not the only country being impacted in this way. Many publishers also removed their apps and games from the App Store in Belarus, Russia's neighbor and ally. That country has now seen a loss of 5,900 apps since the invasion's start -- a figure that increased by 73% when compared with the 3,418 apps removed from February 1-14.

By comparison, other app markets had seen smaller increases in app removals, perhaps also related to Apple's App Store maintenance efforts.

Image Credits: Sensor Tower

As a result of Russia's decision to wage war against Ukraine, the country has been cut off from the global economy as the U.S. and its allies coordinated to enact broad economic sanctions. Large companies have also stopped doing business in Russia, including some of the world's best-known brands, like McDonald's, Apple, Microsoft, Disney, IKEA, H&M, Adidas and Starbucks, as well as payments giants Visa, Mastercard and Amex, among others.


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