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冰淇淋超品日营销视频项目总结——儿童篇

 2 years ago
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JELLY | 冰淇淋超品日营销视频项目总结——儿童篇
冰淇淋超品日营销视频项目总结——儿童篇
上传日期：2021.11.29
京东生鲜于2020年7月联合各品牌开启冰淇淋超级单品日活动，与京东视觉联合制作《冰淇淋超品日营销视频》广告，通过TVC营销视频，想结合品牌商品自身的特点，探索回味经典口味和品牌联名的网红冰淇淋的受众，围绕展现“京东酷爽一下，你爱吃的我都有” 的核心理念Slogan。业务整合线下广告、公关、网络投放、为“超级品牌日”当天这一品牌提供全平台战略资源投入，实现全方面的消费者触达。

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