Mark Zuckerberg on Metaverse [Interview]
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Mark Zuckerberg on Metaverse [Interview]
- At some point along the way, it started to become possible to do more of that as we became a bigger business, and I do think taking some of those lessons and building it in up front, as which I care a lot about doing with our metaverse work, like building in privacy and safety from day one as well as interoperability, open standards, I think certain integrations with decentralized apps in the crypto community and supporting some of those projects, I think that’s going to be really important stuff to build in from day one.
- The third thing that I’d say is, I think it’s really important that the metaverse works for people, not just as consumers, but as creators, and that people economically have a stake in it as well.
- At the end of the day, I think that there are going to be some things that are scarce around attention, maybe when you’re searching for something in the app store or a billboard and when you’re in the metaverse.
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A look at Facebook’s Metaverse mission (from the leaked 2018 paper)
- In 2018, an Oculus executive named Jason Rubin wrote a 50-page document headlined “The Metaverse” that he sent to a Facebook board member and some top execs.
- The paper described in detail Facebook’s need to own the virtual reality market with a product that would shut out any future competition.
- “If delivering the Metaverse we set out to build doesn’t scare the living hell out of us, then it is not the Metaverse we should be building,” Rubin wrote.
The paper sent to Andreessen in 2018 now looks like the first draft of history. It imagined users floating through a digital universe of virtual ads, filled with virtual goods that people buy. There would be virtual people that they marry, while spending as little time as possible in the so-called “meatverse” — referring to the real world because humans are flesh and blood. Rubin used the phrase “shock and awe” 12 times to describe the desired experience.
“If delivering the Metaverse we set out to build doesn’t scare the living hell out of us, then it is not the Metaverse we should be building, it is not what customers want, and it is, therefore, meaningless,” he wrote. “Anything else is a Mini-verse.”
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