Atlassian acquires ThinkTilt, the Brisbane startup behind Jira form builder Prof...
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News » News & Analysis » Atlassian acquires ThinkTilt, the Brisbane startup behind Jira form builder Proforma
Mergers & AcquisitionsAtlassian acquires ThinkTilt, the Brisbane startup behind Jira form builder Proforma
Simon Thomsen - April 20, 2021 < 1 MIN READ
Australian tech giant Atlassian has opened its wallet to acquire ThinkTilt, the Brisbane startup behind the ProForma, a no-code/low-code form builder for Jira, for an undisclosed sum.
The six-year-old venture has more than 700 companies as customers and helps them build the forms to manage workflows
In a post announcing the acquisition, Atlassian’s head of IT product, Edwin Wong, said the acquisition builds on investments the company is making to address the service management challenges faced by businesses in the era of remote and digital workplaces.
“ThinkTilt helps IT empower any team in their organisation to deliver great service and support to all their other employees quickly,” he said.
“That’s why we’re so excited about the addition of ProForma to our product suite; the tool allows service management to scale and adapt more quickly.”
ThinkTilt was already a partner in the Atlassian Marketplace and Wong said they’ll continue to augment its advanced forms and checklist capabilities as ProForma is integrated with Jira Service Management, which launched in November last year.
The company has 11 staff who’ll become part of the Atlassian team.
Wong said Proforma’s advanced form validation capabilities allow teams to quickly collect and validate all the information they need about a request before it’s automatically fast-tracked to the right teams for resolution.
“Plus, with a no-code/low-code editor, support for 24 languages, and 300-plus pre-built form templates that encapsulate customer best practices, IT can quickly spin up great service experiences for any team, delivering value fast,” he said.
Simon Thomsen
Simon is editor of Startup Daily.
He was previously Associate Editor of Business Insider Australia and before that a full-time restaurant critic, editor of The Good Food Guide, and a newspaper proprietor, having spent more than 25 years in journalism and publishing.
He chaired industry lobby group Australian Business Ltd's (now the NSW Business Chamber) environment committee during the Kyoto agreement era.
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