The main challenge of successful trade is to stay pertinent in the face of customer demand and ever-changing competitive trends. Successful promotional marketing tactics require getting into the heads of consumers to check out their thoughts, their emotive responses and their personal expectations with regard to available products and services.

Conventional questionnaires and fact-finding campaigns can provide answers to closed questions but yield only a limited range of predictable responses with little to no interpretive value. On the other hand, surveys and studies utilizing open-ended questions can expose a treasure-trove of applicable, relatable facts and figures.

The processing of mined information can be a tedious, laborious chore. Manual manipulation of data is time-consuming and relies on an expert, in-depth knowledge of excel spreadsheets, application of formulae and absolute logical thinking skills. For more information and tips, watch this: https://www.youtube.com/watch?v=Vz_tQyy8jg4.

OPEN-ENDED SURVEY QUESTIONS ANALYSIS

The solution to structured advertising- and corporate research assistance is the application of technologically advanced text analytic- and sentiment analysis tools.

An Open-Ended Survey Analysis Program assists in the collection and evaluation of conversational comments made by customers, employees and patients on different platforms. Statistics gleaned from the investigations are used to improve successful business practices and creative marketing strategies. Appropriate research tools are used to exploit leading software expertise in order to benefit confident administration of business projects based on the meaningful, real-time insights from verbatim consumer feedback.

Simply purchase the product to suit the size and data needs of the company, implement, customize to specifications, calibrate and reap the many rewards. Reputable software companies outsource their expertise on a global platform to assist clientele in the process.

BENEFITS OF TEXT ANALYTIC TOOLS

Getting to Know the Customer

Discerning consumers usually give feedback of their experiences with merchandise or services via social media, surveys, client support calls or solicited and spontaneous responses. Information gathered from these sources can be closely examined to identify common themes and up-to-date emerging trends amongst shoppers. What do they want? What do they dislike? The open-ended questions that may be asked are various and can return a mountain of usable data to help marketing teams understand the customer.

This mode of research can uncover new, previously unconsidered concerns and inclinations, while reading between the lines or interpreting subtle nuances and inferences. Learn more about tools and methods to use in order to analyze open-ended responses on this Q&A platform, for your convenience.

Versatile Application

Customer feedback inevitably contains grammar errors, slang and topical jargon. To make things more difficult, a variety of languages may have been used to input answers. Text analytic software uses natural language processing (NLP) to effortlessly extract meaning from data and allows for better interpretation thereof.

Reduced Costs and Improved Productivity

Time is money and employing an automated analysis program is definitely the way to go. Installing the correct software has proven to promote better cost management, increase revenue and improve overall employee productivity.

Having an insight into consumer sentiments fast-tracks implementation of adapted marketing strategies, better optimized to customer needs, resulting in better return on investment.

HOW DOES IT WORK?

Operating a data processing program approaches the issue of information sorting systematically and professionally.

Once accumulated statistics are fed into the program, information is sorted into topics, before the system creates intricate rules sets. Once this is done, all identifiable personal details are removed from the system to guard against sensitive records being exposed for unsolicited use.

Utilizing a translation process, a selection of data sources and open-ended survey questions analysis tools are then engaged to examine and visually represent facts and statistics as required. The process identifies key themes and outcomes which may be compared, filtered according to criteria, and then applied to design revised, improved promotional strategies. Analysis done in this manner is said to demonstrate high accuracy and precision and allows for vast amounts of data to be accessed and categorized successfully.

When providing a service or promoting a brand, business owners know that the customer is always right. So, using shoppers’ authentic, detailed comments to address assumptions and pre-conceived ideas in marketing, seems to be the sensible thing to do.