Segmentation: Why Is It Important & What Does It Help You Achieve?
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Segmentation: Why Is It Important & What Does It Help You Achieve?
by 7 days ago760 Views
I get a lot of questions about Go to Market #segmentation. Why is it important, how do you segment, and what does segmentation help you achieve?
Here’s how we approach it at @HubSpot. :
The short answer: Segmentation enables focus.
You have limited resources and limited time, and segmentation helps you focus those resources on the right areas of the business.
The long answer: Segmentation is the foundation of being #CustomerFirst.
By focusing on specific behaviors and patterns within segments, you create competitive advantages and can deliver great end-to-end customer experience.
» NextBigWhat’s #Threadmill brings you curated wisdom from Twitter threads on product, life and growth.
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