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The "Three Attention Wars" Of Social Media!
source link: https://nextbigwhat.com/the-three-attention-wars-of-social-media/
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The “Three Attention Wars” Of Social Media!
by 11 days ago766 Views
When Instagram launched and started delivering high-quality full-bleed pictures (incl. from many pro photographers!), FB’s legacy text-centric mixed-media feed was like a knife in a gun fight.
IG quickly became the most engaging place on our phones. Until the 2nd war began.
In the no-constraints heavyweight division, we’d expect the winning app to be 100% video and *really* take advantage of sound to further outgun any mixed-media competitor that can’t assume your sound is on.
TikTok executed perfectly. You can’t even use it without sound-on.
It’s kind of surprising how long podcasts and music shared a weird duopoly on the third battleground?
Clubhouse is quickly building a supply of quality audio creators and becoming the most engaging option when you can only listen but not look.
Twitter has always been in the purely visual arena (in the attention wars, text+photos are closer than photos+videos).
They could carve out a modest (compared to IG) niche simply because text as a format selected for a very different type of successful creator.
This is why Fleets are so weird. I chose my Twitter graph based on the quality of their thoughts, not the quality of their sunset pics (no offense).
There are so many ways Twitter could make better use of that real estate. On that note:
Spaces could work if it turns out that (a) there’s a lot of overlap between the best text & best audio creators (likely) and (b) they nail push notifs that bypass the feed entirely.
Listen-only is our default resting mode so push is especially powerful in this war.
» NextBigWhat’s #Threadmill brings you curated wisdom from Twitter threads on product, life and growth.
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