Casio Creates New Ways to License and Monetize its Software
source link: https://www.infoworld.com/resources/212530/casio-creates-new-ways-to-license-and-monetize-its-software
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Casio Creates New Ways to License and Monetize its Software
Like many companies, Casio was in the hardware business but needed a solution to shift to a software-like business model, in order to expand and enrich its business in new markets. and monetize the software through licensing.
Through software licensing, Casio were now able to offer customized offerings for new markets such as free trials and customized commercial licensing terms to suit each customer and market. In addition, they now provide electronic software distribution, enabling more online downloads.
Discover how software monetization has enabled Casio to address new markets, implement a self-service model, streamline their fulfilment process, improve efficiency and reduce operation costs.
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