The Anatomy of a Pivot by Asha Haji
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The Anatomy of a Pivot by Asha Haji
BY Edward Kendall ON JANUARY 1, 2021
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In this November 2020 #mtpcon Digital keynote, Asha Haji, Co-Founder and COO and Founders Academy shares her recent experience of a pivot. She talks about what drives a pivot, how to decide what to pivot to, and how to manage your pivot once it’s started.
Watch the video to see the talk in full. Or read on for an overview of Asha’s key points:
The Drivers of a Pivot
To begin the talk, Asha asks the question: “What are the key drivers of a pivot?” and provides three possible reasons:
- The business can’t achieve growth fast enough
- The business is being pulled in a new direction
- The market’s circumstances have changed
Deciding What To Pivot To
If your circumstances require a pivot t…
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About
Edward Kendall
Ed is a Product Manager at Flubit.com, the largest UK owned marketplace. With in excess of 54 million products listed on the site, Ed also oversees Flubit’s merchant facing brand SKU Cloud, which works closely with over 1,500 UK and Irish merchants.
Volunteering with MindTheProduct since 2012, Ed can be found assisting at numerous events, offering his insight around connecting technology, customers and business.
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