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2019中国在线自驾游市场专题分析 | 产品壹佰

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2019中国在线自驾游市场专题分析

  • 发布于2019年10月30日
  • 阅读1383

近年来自由行市场火热，自驾游成为旅游市场主要旅游方式。交通基础设施大力建设、汽车租赁市场日益成熟、车联网技术提升为在线自驾游市场保驾护航。

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近年来自由行市场火热，自驾游成为旅游市场主要旅游方式。交通基础设施大力建设、汽车租赁市场日益成熟、车联网技术提升为在线自驾游市场保驾护航。用户方面，自驾游游客女性用户上升，年轻化趋势显著，一线及以上城市自驾需求旺盛。细分市场方面，凭借高灵活性，周边自驾受到亲子用户家庭青睐，全域旅游推进西部长线自驾游市场崛起，境外自驾一站式服务形态完善，目的地集中度较高。厂商方面，在线旅游企业纷纷布局自驾业务，搭建出平台模式联通产业链上下游及用户，为自驾游市场发展提供了更多服务场景和增值空间。未来，随着在线自驾游市场的车、人、场三大核心要素潜力激发，形成巨大流量空间相互转化，将为在线自驾游市场带来创新机会。

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阅读时间：15分钟

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作者：易观分析，微信公众号（ID：yiguanguoji）

来源：https://mp.weixin.qq.com/s/YkdS1DPOGV5Z7bZZG_keow

本文由 @易观分析 授权发布于产品壹佰。未经许可，禁止转载

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