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从创意与文案两个角度，来看杜蕾斯419营销翻车事件
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419的杜蕾斯营销翻车事件已经大众广发关注，本文将从创意认知失误和文案撰写问题两个角度，来分析此次翻车的真正原因为何。 4月19日，杜蕾斯微博发布了多条与其他品牌的互动微博。其中，与喜茶在微博互动的文案“今夜一滴都不许剩”，以及喜茶在该条微博下评论“你唇上始终
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