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广告行业组织抱怨苹果 Safari 浏览器屏蔽 Cookies
source link: http://www.solidot.org/story?sid=53857
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广告行业组织抱怨苹果 Safari 浏览器屏蔽 Cookies
苹果计划在下一个版本的 Safari 浏览器中整合 Cookies 屏蔽技术,广告行业组织集体抱怨苹果此举将会破坏互联网的经济模式。六家行业组织 Interactive Advertising Bureau、American Advertising Federation、 Association of National Advertisers 等对苹果的计划表达了“严重关切”。苹果计划在浏览器中用一组苹果控制的标准去覆盖和替代用户 Cookies 偏好。这项功能被称为 Intelligent Tracking Prevention,在定向广告上限制了广告商和网站对用户的跟踪。行业组织声称这会导致广告变得不具有针对性,从而伤害了“用户体验”。
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