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瑞幸咖啡是不是咖啡?——瑞幸咖啡战略模拟推演及定位解析

 6 years ago
source link: http://www.woshipm.com/operate/1025524.html
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瑞幸咖啡如今是风头正盛,其在互联网打法上的犀利娴熟,在流量池和用户裂变上的凶猛有效,在基于APP及数据分析基础上的精准高效,都是值得大力学习的榜样,然而在品牌战略的核心问题上还是有些模糊不清。 瑞幸咖啡,正在吸引你的眼球,或者撕裂你的朋友圈。 神州团队做的这款

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