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“苹果滞销”广告：“伪悲情营销”败坏商业环境
source link: http://tech.sina.com.cn/i/2018-05-13/doc-ihamfahx3612606.shtml
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来源：经济观察报于立生近日，山西临猗县政府发布的一则针对“临猗苹果滞销”不当营销方式的声明引发关注。声明中称，多个电商发布“临猗苹果滞销”的营销策划，利用打“悲情牌”营销临猗苹果，给当地果业品牌形象造成了严重影响，并且营销内容有诸多夸大失实
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