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“免费”是怎样让星巴克赚翻的? | 7个营销心理学效应

 6 years ago
source link: https://zhuanlan.zhihu.com/p/35773536
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星巴克给所有人免费送咖啡喝,结果没有亏本反而还赚了 $180,000 美金…… 他们是怎么做到的? Facebook 让全球越来越多的人成为他们用户的方法,竟然是在上线的前 6 个月内,限定只有哈佛耶鲁的 “精英人群” 才能…

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