81
从逻辑回归到深度学习，点击率预测技术面面观
source link: http://www.infoq.com/cn/articles/click-through-rate-prediction?amp%3Butm_medium=popular_widget&%3Butm_campaign=popular_content_list&%3Butm_content=homepage
Go to the source link to view the article. You can view the picture content, updated content and better typesetting reading experience. If the link is broken, please click the button below to view the snapshot at that time.
预测物品的点击率在计算广告、推荐系统等不同业务系统中都有一定需求，因此业界在这方面进行了不少研究。然而在机器学习领域，书籍出版远远落后于业界知识更新，这就要求每个从业者阅读大量资料和论文才能跟上知识更新的步伐，而这又需要耗费大量的时间和精力。本文是作者对阅读过的大量相关研究文献的小结，作者尝试结合文献与工作实践梳理广告点击率预测、推荐方面相关的技术脉络，希望能对大家有所帮助。
Recommend
About Joyk
Aggregate valuable and interesting links.
Joyk means Joy of geeK