Alibaba Scores Sports Tie-Up With U.S. Pac-12 College League - Caixin Global
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Alibaba Scores Sports Tie-Up With U.S. Pac-12 College League
E-commerce giant Alibaba has signed a broadcast licensing deal with the Pac-12 Conference of U.S. universities, marking the latest win in an ongoing race for exclusive sports content among major Chinese video companies.
Under the deal, Alibaba Group Holding Ltd. will get first-time distribution rights for content from Pac-12 Networks across linear and digital channels through 2024, according to Pac-12, a conference of major U.S. universities whose members include Stanford, University of Southern California, University of Utah, and University of California, Los Angeles. The deal covers most of the major U.S. sports, including football, men’s basketball, track and field and beach volleyball.
The tie-up will kick off with the current fall season, when games will start to be broadcast on Alibaba’s platforms, including its Youku Tudou video service, one of the nation’s top players. Going forward, Alibaba will distribute 175 live Pac-12 Networks events and 100 hours of original programming each year throughout the Chinese mainland, Pac-12 said.
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