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淘宝的绝地求生：推出“小程序”到底是在反击微信，还是要打击京东
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淘宝想通过这项功能，能将手淘中，包括客户端交互体验、淘宝消费信息、LBS、数据分析等各项功能赋能给品牌主及其线下门店、品牌服务者、第三方 ISV 等，帮助品牌更好触达和服务消费者。
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