5 times “smart” copy swung into graveyard humor
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5 times “smart” copy swung into graveyard humor
What do tea, Fabulous app, Stravinsky, Italian pasta, and Grammarly have in common? Awkward English.
You’ve probably heard of the r/Engrish thread, where people collect awkward use cases of the English language. I’m one of these collectors. But instead of making fun of misspelled words, I collect UX copy gone wrong.
Like in the Fabulous app (mental health and habit tracker coaching), where I found a button called “collapse”:
They actually changed it later, BTW.
I had beef with this button. Because:
- Who gives a button such a long name (or a name at all) in an app (mobile devices = small screens)?
- Using “collapse” in a mental health app is a bad idea for users who might be struggling with depression.
I’ve been traveling Europe on a scavenger hunt for more awkwardness. There has been ample. Here are four more recent examples of UX and brand copy that were intended to be quirky but ended up a bit dark.
P.S. Quirky copy — is it good? I usually detest humorous copy (with the rare brilliant exception of CitizenM’s brand…
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