User retention is the continuing use of a product or feature. It’s an important indicator for measuring the success of any digital product. Applying these techniques thoughtfully and consistently can significantly improve your user retention rate.

Community building

Foster a sense of community around your product through social media groups or events where users can connect. It will reinforce a sense of belonging to the same social group for your users and naturally build a bond with your product.

Re-engagement campaigns

Target inactive users with re-engagement campaigns that remind them of the value of your product or offer incentives to return. The effectiveness of a re-engagement campaign can vary depending on the nature of your product, but free resource offers and new product services generally perform best.

Email marketing and push notifications

Use email campaigns to keep users informed about new features, content, or promotions that are relevant to them.

Implement targeted push notifications that are timely, relevant, and personalized to draw users back into the app.

Feedback loops and exit surveys

Create channels for users to easily provide feedback and show that their input is valued and acted upon.

For users who decide to leave, conduct exit surveys to understand their reasons and identify areas for improvement.

Behavioral triggers

Think about the user journey holistically and identify areas where users will need additional help/instructions. Implement behavioral triggers in your communication strategy, such as sending a tutorial email when a user signs up but doesn’t engage with a key feature.

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