Onboarding personalisation lessons from Canva
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Onboarding personalisation lessons from Canva
It’s the 7th year of profitable growth for Canva. Let’s see why
I remember the days when Canva was this cool new design tool for non-designers to make snazzy designs. I used it when I was in a rush and didn’t have a designer to help me.
Now, there’s 200 Canva designs created every second.
Every. Single. Second.
How time flies.
Founded back in 2012, the B2B Saas tool is now in its 7th consecutive year of profitability (rare these days...). In October 2022, the Co-founder and CEO, Melanie Perkins, said:
“It took nearly three years for us to reach the milestone of one million people using Canva, and another two years after that for us to hit ten million. Today, reaching the milestone of more than one hundred million people using Canva every month still feels incredibly surreal.”
Fast forward two more years, Canva now has 170 million Monthly Active Users (MAU) and grew Annual Recurring Revenue (ARR) 100% year-on-year last year to one billion.
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