Mate taps SourseAI’s intelligence platform
source link: https://itwire.com/business-telecoms/mate-taps-sourseai%E2%80%99s-intelligence-platform.html
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Australian telco Mate has deployed SourseAI’s decision intelligence platform to gain insights into its subscribers, build trust and loyalty, and achieve growth.
SourseAI brings together an amount of data from Mate’s internal sources such as CRM, call centres, website, and Google analytics, as well as external data such as market data, seasonal trends, and media spend.
With its AI trained on models built specifically for the telco sector, Mate can translate this information into insights that improve customer relationships.
This gives Mate an insight into its customers and their sentiments, matched to where they are in the sales cycle.
Leveraging this data, Mate can create offers, bundles, or incentives at a personal level for every customer.
For example, SourseAI helps Mate identify power users of music streaming services, so the telco could offer them free subscriptions to services such as Tidal when it comes time for contract renewal.
“With SourseAI we truly understand our customers and what motivates them. From there we can set successful strategies for customers for their loyalty so they want to stay with us for the long haul. It’s our way of showing that we understand why you’re with us, and we want to thank you for your custom,” commented Mate co-CEO Mark Fazio.
“Australian businesses are losing $74 billion yearly due to poor customer service. AI can be the tool that transforms a company into one that’s truly customer-centric and making data-driven decisions to boost loyalty and ultimately growth,” comments SourseAI CEO and co-founder Tanya Hyams-Young.
“Telcos are sitting on so much valuable data that could guide decision-making, but many can’t sift through it all to connect the dots and reveal actionable insights. So, they often rely on a superficial understanding of their customers and build strategies based on gut feel, or last year’s results.”
“Our off-the-shelf solution gives Mate a strategic advantage over the competition. They can do a deep dive into their customers and set business and customer strategies based on data and science. And they can know how these strategies will perform, based on accurate models and forecasts that only AI can provide.”
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