Snowflake Women in Data initiative nurtures more women to work in tech

Friday, 15 March 2024 11:48

Snowflake Women in Data initiative nurtures more women to work in tech

By Kenn Anthony Mendoza

Snowflake director ANZ channel and alliances Cathy Conroy

Data cloud company Snowflake has launched its Snowflake Women in Data initiative in Australia and New Zealand in collaboration with Accenture to create a community of data professionals and encourage women to be an active part of a data-driven future.

Welcoming data professionals at different stages of their career, Snowflake and Accenture will host regular meetups and events for both men and women to attend with the purpose of upskilling, networking, and knowledge sharing in an environment that educates and inspires.

Snowflake has also formed local chapters in Sydney, Melbourne, and Auckland that sponsor the Snowflake Women in Data events.

These events will focus on three key areas: competence/skills, confidence/personal branding, and leadership.

The initiative serves as an avenue for supporting women in data and recognises the challenges they face.

Accenture research confirms that the proportion of women working in tech is now smaller at 32%, 3% lower than it was in 1984 at 35%.

Connecting, attracting, and nurturing women in the industry, the Snowflake Women in Data initiative is poised to build a more diverse workforce equipped for the demands of a data-driven future.

“Unlocking the full potential of the tech industry demands not just progress but a groundbreaking shift. Snowflake recognises that women in data need more than opportunities; they need a robust network and support system. Success hinges on collective commitment and a conscious effort to champion diversity. Snowflake's partnership with Accenture signifies more than collaboration; it's a commitment to crafting a future where every voice, especially from women in data, not only thrives but shapes the very essence of a data-driven world. Together with Accenture, we're not just advocating for careers; we're championing the role of women in fuelling innovation in our data-driven world,” said Snowflake director ANZ channel and alliances Cathy Conroy.

“We believe that the Snowflake Women in Data initiative is a tremendous opportunity for participants to enhance their skills, foster collaboration, and build valuable networks within the data industry. This initiative provides a platform for both seasoned professionals and aspiring data scientists to advance their careers. The overwhelming feedback from women in the industry reinforces the importance of initiatives like these, and we are thrilled to continue making a positive impact by launching the Snowflake Women in Data initiative this year,” said Accenture managing director, data, and artificial intelligence lead Dalibor Ivkovic.

"It is fantastic to have these events where I can collaborate and share ideas with other women in the data field. Plus seeing these friendly faces at other data events makes me excited to get more people involved so we can grow our voice in the future of data," said nib Group data product manager Pip Sidaway.

"Last December's Snowflake Women in Data event was a blast! It was fantastic to connect with fellow women in similar roles, sharing challenges and experiences. The speaker Erika Cramer's energy as a speaker was infectious—I'm already hyped for the next one! Can't wait to see where these events take us," said MYOB senior business analyst Sally Wilson.

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