Communication Skills

Why strategic communication is not manipulation

Why strategic communication is not manipulation

Keisha Brewer, a seasoned Strategic Communications professional and CEO of PR Alliance LLC, shares her insights on the power and necessity of strategic communication in every aspect of life.

She highlights the importance of conveying messages effectively, understanding the audience, and overcoming resistance in communication to create mutually beneficial situations.

The essence of strategic communication

Strategic communication is a critical tool for success in life.

It involves effectively conveying your messages in a way that resonates with your audience.

Many people struggle to achieve their goals due to a lack of effective communication skills.

“Strategic communications creates mutually beneficial situations, allowing both parties to feel like they’re getting what they want out of the deal.” – Keisha Brewer

Overcoming communication barriers

Frustration often arises when others fail to understand your viewpoint, despite changing your approach or delivery.

Strategic communication can help overcome this resistance by understanding your audience, communicating value, and expressing the need.